Category Archives: fusionex

Takaful Malaysia Launches “Click for Cover” Online Sales Portal

Kuala Lumpur, 2 March 2018 – Syarikat Takaful Malaysia Berhad (Takaful Malaysia) officially launched an online sales portal called “Click for Cover” as a beginning of its venture into digital insurance. The ceremony was officiated by Datuk Seri Johari Abdul Ghani, Finance Minister II, and marked the expansion of Takaful Malaysia’s digital footprint by providing a seamless customer experience when purchasing insurance products online. The launch also witnessed the signing of a memorandum of agreement with Fusionex International, a market leader in data technology, analytics and AI and ReMark International, a digital marketing specialist company. Collaboration agreements for online distribution with Lembaga Tabung Haji (LTH) and Bank Islam (BIMB) were also signed to introduce online Takaful products to depositors of LTH and customers of BIMB.

“Today’s launch of our digital strategy plan signifies our commitment towards revolutionizing the way we will grow our business by digitally transforming our sales and operations. By embracing digital tools and technology to offer up differentiated product offerings and services, we will delight our customers with a better user experience, enhanced protection products and high quality service. Our customers will benefit from an integrated multi-channel experience and this is part of our ongoing efforts to stay ahead of the curve,” said Dato’ Sri Mohamed Hassan Kamil, Group Chief Executive Officer of Takaful Malaysia.

Datuk Seri Johari Abdul Ghani stated, “Today’s launch of Takaful Malaysia’s digital strategy is very much in line with the overall digital strategy outlined by the Government in growing the digital economy.”

The “Click for Cover” portal was designed with easy-to-use interfaces for customers to access the company’s products online with e-payment facilities and real-time underwriting capabilities. “Click for Cover” has the first fully integrated medical underwriting engine online in Malaysia where rating decisions will be generated online based on a few underwriting questionnaires. Currently, the portal offers Motor, Personal Accident (PA) and Medical products. More products such as Term Life, Critical Illness and Travel PA Takaful will be made available later this year.

Dato’ Sri Hassan Kamil explained, “Our strategic partnership with Fusionex and ReMark International is in line with our business goals to make our digital strategy plan the key driver of our innovation efforts, thereby boosting our competitiveness and powering future growth. Embarking on our digital journey involved streamlining our internal processes and operational efficiency, as well as tapping into social media platforms to strengthen our marketing efficacy and brand engagement. We also tied in our digital strategy plan with a face-to-face marketing initiative leveraging on Tabung Haji Islamic Financial Service Centres (IFiC) and the network of Bank Islam branches to promote our new portal. At the onset, we want to introduce the online experience via in-person communication to give potential customers detailed explanations and walk-throughs of the portal. ”

Dato’ Seri Ivan Teh, Group Chief Executive Officer of Fusionex commented when approached, “In this data-driven age, embracing data technology is no longer a luxury, but rather a must if one wants to remain relevant and competitive. The ultimate goal of digital transformation is great user experience, hence it’s crucial that we work with our customers to focus on the consumer and the user journey, leveraging powerful technology. We believe that it is only through this lens and a user-centric approach will businesses be able to thrive and scale to greater heights.”


Dato’ Seri Ivan Teh further said, “Clearly, innovation needs to be at the core of businesses, as this differentiates the leaders versus the followers. Today, we are pleased to witness Takaful Malaysia making great strides in this direction. Fusionex is delighted to be a key partner in Takaful Malaysia’s exciting digital transformation journey, and we are confident that this initial success will lead to many more success stories with Takaful Malaysia.”

Dato’ Sri Hassan Kamil in conclusion said, “As an innovative company, the launch of the portal to buy insurance online is also in line with the Government’s efforts to promote a digital economy. We will leverage on the lower transaction cost of online sales channels, in order to deliver better pricing and thereby more accessible products to the market as a whole. Aside from this, Takaful Malaysia is implementing multiple digital initiatives, including systems integration with key business partners, further online self-service options, and a mobile application, as part of a holistic digital strategy plan to attract new customer segments, increase margins and increase our market share.”

Preparing the young for digital careers

Malaysia’s first-ever science and technology fair – #mydigitalmaker Fair 2017 – was a major success with more than 20,000 visitors turning up to view and experience digital projects created by students.

The two-day youth-engagement event organised by Malaysia Digital Economy Corporation (MDEC) took place at Hall 6 of the Kuala Lumpur Convention Centre. It was held in conjunction with the Petrosains Science Festival 2017.

The event focused on creating awareness among students and parents on how technology will play a huge part in the future job landscape.

It also celebrated the ingenious creations and achievements of top young digital makers and further inculcated their passion in digital making.

Supported by the Communication and Multimedia and Education ministries, #mydigitalmaker Fair 2017’s aim was ultimately about shaping tomorrow’s digital leaders of Malaysia and further accelerating Malaysia’s digital economy.

In line with these themes, MDEC’s #mydigitalmaker Fair featured plenty of creative and innovative digital projects from young Malaysian students who utilised many recyclable elements to build their technologies.

Additionally, there were multiple pitching sessions and project demos that featured globally recognised and award-winning teams who represented their respective schools at the highest level of competition.

Among the sharing sessions, the highlight of the weekend was the “Battle of the Digital Ninjas” segment which had student teams who trained under the Digital Ninja Programme taking the stage to pitch their ideas to a panel of judges.

The students, having undergone a series of digital upskilling and leadership courses with world-renowned technology companies as well as experiencing educational and experiential trips to Silicon Valley, stole the show as they presented their ideas on solving real-life problems during the “Shark Tank” like segment.

The judging panel featured MDEC chief executive officer Datuk Yasmin Mahmood, Fusionex managing director Datuk Seri Ivan Teh, Economic Planning Unit (EPU) deputy director-general Johan Mahmood Merican, Nano Malaysia Bhd chief executive officer Dr Rezal Khairi Ahmad, MDT Innovations chief operating officer Sim Hon Wai, Teak Capital Management managing director Chok Kwee Bee and Microsoft Malaysia Legal, Government and Corporate director Jasmine Begum.

The first prize went to Team Unmei for its idea to encourage people in urban areas to plant more greens through its Cloud Farm app. The team consisted of Putera Faizal, Vinishwaran, Nurina Huda and Ain Sofena from Sekolah Tun Fatimah and SMK Taman Megah Ria, Johor.

Ivan Teh

“I didn’t expect to win the first prize and now that my team has won, I am more confident and motivated to pursue digital technology courses in the future and become a successful software engineer.

“We were inspired by the popular game FarmVille, and thought of coming up with something that can protect the environment,” said Team Unmei leader Ain Sofena.

Team Unmei won RM1,275 during its pitch. In an unscripted moment, Teh generously added RM10,000 more to support the team’s ideation.

“Technology is growing rapidly and we are constantly surprised with new findings and innovative achievements. In the future, many jobs will require digital competency and this is the best time for us to start educating our children and their parents about technology and its impact to the country’s digital economy.

“Through #mydigitalmaker Fair, we get to highlight the many career options in store for these bright young minds and we allow them to experiment with many elements of technology such as coding, robotics, animation and many others, so they can choose what they want to be in the future,” said Yasmin.

Parents and students who visited the fair also had the chance to understand further that careers in the digital technology industry are as important and in demand as conventional choices.

They also quickly discovered how there are ample resources and initiatives that the Government and private institutions have developed in their effort to nurture more digital creatives and innovators. These include Robotics, 3D printing, Augmented Reality (AR), Virtual Reality (VR) and Data Analytics sectors.

The #mydigitalmaker Fair 2017 also saw many educational activities, career talks with key industry players Streamline Studios, Les ‘Copaque, and IBM, a “brain-picking” session called “CEOs and Kids” with guest CEOs from local digital technology companies such as The Lorry, Kitamen,, TudiduT Studio and Kurechii. The latter had the CEOs share their thoughts on what future careers would be.